Book Launch

Maureen G. Mulvaney, better known as MGM, Amazon Best Selling Author of The Women’s Millionaire Club (http://www.TheWomensMillionaireClub.com) celebrates and honors the Marketing Genius of Denise Cassino.

“My original Book Launch of The Women’s Millionaire Club, was quite successful as my book became an Amazon Best Seller. The Challenge was that I spent hundreds of hours and tons of money figuring it all out.

I watched another author, also become an Amazon Best Seller, but she breezed through the process because she had a Secret Weapon–Denise Cassino.

I’ve learned my lesson–to create a Highly Successful and Profitable Book Launch and Internet Marketing campaign I hired Denise Cassino. You Should, too.” ~ Maureen G. Mulvaney, MGM

Denise Cassino ~Website Design, Web Marketing and Publicist

Denise Cassino is the CEO of Wizardly Web Designs and Marketing, a Website Design and Internet Marketing Firm. With a tremendous subscriber list, Denise can easily reach thousands of writers and authors by email with the stroke of a key.

Denise works as YOUR Marketing Partner by providing the following services:

1. WEBSITES: A must for every marketing effort. A website should be optimized with relative tags, page titles, subheadings, links, blogs and inbound links from other sites. Denise builds creative, unique and personalized websites, Denise creates banners and ads for other sites, too.

2. SOCIAL NETWORKING: Powerful networking tool for marketing. Many sites make it easy to build contacts and notify them of upcoming or past events. These are important to draw visitors to Virtual Book Tours, radio shows, and book launches. Denise sets up accounts with the most effective social networks.

3. BLOG: Centerpiece of your campaign. If used properly, every blog entry links back to the owners web pages at least 3 times per entry. This alerts the search engines that there is new content available. As more and more links point to a given site, the search engines give the site a higher rating. 70% of what search engines look for is popularity. Denise builds and maintains the blog, frequently adding content.

4. PRESS RELEASES: Announce relevant and important news and events. When properly constructed and written, they will garner the attention of reporters looking for stories. These Press Releases must be submitted to press release sites on the Internet for maximum exposure. Denise writes and distributes the press releases.

5. PRESS KITS: All authors, speakers and personalities need a Press Kit or Media Kit. This includes the persons photo/s, biography, and possible topics of discussion; if a book is highlighted, cover art, synopsis, reviews and a sample chapter are important inclusions. Denise creates and distributes the Press Kit.

6. VIRTUAL BOOK TOURS: Replace the in-person book signings. These are events on the Internet hosted by website owners and bloggers who each promote one leg of the tour by including info from the media kit, written interviews and more. These must be targeted to an audience receptive to the book genre. Denise arranges the Virtual Book Tours.

7. EMAIL LISTS: Help sell books and grow businesses. Opt-in pages lure visitors with the promise of something free—a report, a book, an eBook, etc. In exchange, the visitor must opt-in with his contact information. Denise creates the opt-in page and helps create the free item giveaway.

8. BOOKMARKING: A way to spread the word about the product one is marketing. Bookmarking sites further distribute information published elsewhere on the Internet. Denise does Bookmarking for her clients.

9. RADIO SHOWS: Best way to spread the word about new books and products sold on the Internet. They reach a wide audience and can be distributed via podcast and placed on the website. Denise arranges radio interviews.

10. ORANIZATION AND COORDINATION OF INTERVIEWS AND EVENTS: Denise keeps a calendar, notes these items on the website calendar and keeps her clients on schedule.

11. COACHING: Denise coaches her clients in ways to make their interviews and appearances most effective.

12. PUBLIC APPEARNCES: Denise contacts schools, groups, libraries and corporations to arrange speaking engagements, book signings and readings and seminars for her clients.

Contact Information:
Denise Cassino
PO Box 1223
Conifer, CO 80433

303-838-3399 Office
303-901-3907 Cell

dencassiono@gmail.com
http://www.wizardlywebdesigns.com
Twitter@dcassino

Duration : 0:4:1

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Avril Webster Off We Go
Little did Limerick based Avril Webster know when she created books at her kitchen table to help her disabled son Stephen cope with everyday activities, that they would lead to a publishing contract for a series of six books .in just over a year from those homemade versions, her first series is now published, with another six to follow in 2008.

Seeing the benefit Stephen was getting from the homemade books,Avril set about adapting them to be suitable for Stephen’s classmates .With the help of illustrator David Ryley ,whose close family friend Christia attends St.Vincent’s Special School ,Lisnagry with Avril’s son Stephen,Avril created the Going Swimming book. Things took off from there.
The Off We Go! Storybooks explain ‘what comes next ‘ on an everyday outing ,like going to the Dentist etc(simple everyday issues we take for granted but can be very stressful for someone who has child with a disability, society has improved but not to a degree of total acceptability as of yet) and therefore reassure the child and encourage cooperation in each situation .By reading the book together at home and preparing a child for a new task or event ,they can manage the stages more easily ,ultimately reducing stress for themselves and those around them.

Each book contains colourful illustrations and is 12 pages long, a length recommended by Speech and Language therapists. The simple text uses basic vocabulary which can be easily understood and with the pictures it will help give structure and routine to children of different ages and abilities.

Avril Webster lives in Limerick, Ireland, she and her husband Robert (an ardent Liverpool fan), have three children, their eldest son Stephen has a moderate to severe intellectual disability.Avril has been a full time — carer for Stephen since 1998, 24 x 7, I call it a fact that our current government need to recognise more because this nation has so many carers. Avril and her family have strived to give their son Stephen the best in life; they have already made a good start today for him and for so many others out there with a disability. We wish them well in the future, it’s a difficult road.
www.limerickblogger.org

For more information email info@speechmark.net www.speechmark.net
The books are available locally in O’Mahony’s bookshop, Limerick.

Duration : 0:7:38

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The edited highlights of Mark Kobayashi-Hillary talking about the launch of his new book Talking Outsourcing on October 1 at London South Bank University in central London.

Mark opens by discussing the recession, as money is thrown over the audience. He plays football with the audience when discussing the FIFA World Cup 2010 in South Africa. He changes shirt four times during the presentation, and he ends up serving McDonalds food to the audience when talking about self-service outsourcing from the cloud.

The globalisation and migration expert, Philippe Legrain, and BPO Strategy Director of French hi-tech service firm Steria, Hilary Robertson, joined Mark at this presentation. The event was organised by the National Outsourcing Association in the UK.

For more information on the book, take a look at:
talkingoutsourcing(dot)com

Duration : 0:5:43

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